Showing posts from April, 2019

Grad publication: Will King on Bringing Snails to the Millennials

Quite a mouthful, a title like “Non-additive effects of air and water warming on an intertidal predator–prey interaction”. It conveys important information but is probably opaque to many readers. How do I communicate this research to the public? How do I appeal to the next generation of scientists and teachers and voters and leaders? The youth… the Millennials?
You have to speak their language.
Ok, what do I know about Millennials, generalizing wildly based on false stereotypes?
Millennials only think about themselves.Millennials speak like they’ve never read a decent book in their lives.Millennials can only comprehend text if it's paired with an image.
You have to play by their rules.